Ewen Glass

Exhibition Hall C

Shorts and hoodies like we’re in Palo Alto, not Sheffield. We settle in our seats, business leaders, tech titans. Peter-Thiel-From-Coventry shares his secret for £110, loves that it’s not what we expect: make it porn. Developing an intuitive micro-investment tool? Make it porn. An app connecting dog owners to share walks? Make it porn. Videos of people having sex? Make it porn.

I look at my fellow titans; is this real? But they’re nodding along, taking notes. Want to harvest health data by offering a feature asking ‘what would you look like as a mid-century sideboard?’ Make it porn. I’m considering refund options. Clearly this has happened before as the small-print says you can have the value of your ticket returned to you in crypto or – and I don’t quite understand this option – make it porn.